The Power of One-Way Links

Ryan Underdown
Only a few years ago reciprocal linking schemes were highly effective in increasing search engine rankings for keywords. In recent years, Google has devalued reciprocal links to combat automated reciprocal linking scripts. Google considers links to outside sites as votes for that site's importance. Automated scripts that add reciprocal links without human intervention run contrary to this idea, as a result one way inbound links have become the industry standard when undertaking any linking strategy.

Why Are One Way Links Better?

To answer this question we must first discuss how Google's PageRank works. PageRank was developed as part of a research project Larry Page & Sergey Brin worked on at Stanford as a way of assigning relative trust to web pages based on the number of inbound links pointing to them. These inbound links pass PageRank (trust) to your site and raise your site's relative importance in Google's eyes. The anchor text used on your site's inbound links helps your site rank for search terms as well.

Unfortunately the reverse is also true, if you link out to sites you are draining away some of your site's PageRank as well. As a result, the usage of reciprocal links is fundamentally less effective than one way inbound links.

How do you get one way links?

There are several ways to get inbound links.

Submit your site to directories

Submitting to directories is a smart move for any website. Directory submissions are generally considered low power links, however they are Google approved and there are hundreds of free directories to submit to.
Rent links from sites like TextLinkBrokers.com, Text-Link-Ads.com

Renting links is expensive and the value of these links is suspected of being diminished due to Google.s counter measures. Still many SEO.s continue to buy links with positive results.
Submit your content to social bookmarking sites like Digg, Reddit, Mixx, Stumbleupon etc.

Exposure on social media sites is a good way to get bloggers to link to you. A new term has been coined for articles that are specifically designed to attract links: linkbait. While social media sites are good for attracting links, traffic from these sites is not targeted and converts poorly.
Use Web-Op's new one way PR link building service

Our one way link building service will place anchor text links on relevant sites with PR. PR text links will raise your keyword rankings FAST. Our customers have had amazing results using this service.

Will Your Site Benefit from Higher Keyword Rankings?

This depends on the nature of your site.s monetization scheme, your site.s content and overall appeal. Customers using our Link Building Service have seen traffic increases of 20-40% per month with no decline in conversion rates per visitor. In addition many customers have already seen gains in their sites. PageRank in as little as two months. If you would like to learn more about our link building service or request a custom quote, please visit the link below

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